Make it easy for targets to respond Convenient Don't have to get all players together at one time Results need sanity checking Time-consuming to achieve good results Can precede workshop (to set the agenda, for example)
Leading the audience toward an answer Danger of poorly considered response - completed in a hurry Poor response rates - or not completed at all Frequently need to contact respondents to clarify answers Easy for recipients to avoid hard or unpleasant concerns Inability to elicit full, frank information "You didn't ask that!
Slide ID:MXBIA-12